Lexus
The Lexus page in the ScanRacer library brings together available models, variants, and years, serving as an entry point to explore detailed pages, compare generations, and discover photos shared by the community.
Lexus overview
Lexus introduction
The Lexus page in the ScanRacer library brings together available models, variants, and years, serving as an entry point to explore detailed pages, compare generations, and discover photos shared by the community.
Brand history
Founded in 1989 by Toyota Motor Corporation, Lexus is Toyota's luxury vehicle division. The project began in 1983 under the code name F1, aiming to create a luxury sedan capable of competing with the best European brands. The first model, the LS 400, was launched in 1989, incorporating hundreds of new patents and setting new standards for quality and value. (newsroom.lexus.eu) In 1998, Lexus introduced the RX 300, thereby creating the luxury crossover segment. Over the years, the brand expanded its lineup to include sedans, coupes, convertibles, and SUVs, focusing on innovation and quality. (pressroom.lexus.com) In 2024, Lexus celebrated its 35th anniversary as a luxury vehicle brand, with global sales reaching 345,669 units, its highest total to date. (pressroom.lexus.com)
Positioning
Lexus positions itself as a luxury brand offering a full range of premium vehicles, including sedans, coupes, convertibles, and SUVs. The brand emphasizes innovation, quality, and customer experience, aiming to provide a refined and personalized driving experience. With over 3.5 million electrified vehicles sold worldwide, Lexus is committed to providing sustainable mobility options while maintaining high performance. (newsroom.lexus.eu)
Photo recognition
To recognize a Lexus vehicle, look for distinctive design elements such as the spindle grille, sleek headlights, and clean lines. Recent models also incorporate advanced technologies like the Lexus Safety System+ and electrification options.
Important models
Among Lexus's flagship models are the LS 400, the first luxury sedan launched in 1989, the RX 300, pioneer of luxury crossovers in 1998, and the LC 500, a luxury coupe combining performance and elegant design.
References
- The History of LexusLexus USA Newsroom
- ABOUT LEXUSLexus Europe Newsroom
- Lexus HistoryLexus Europe Newsroom
- https://pressroom.lexus.com/history/pressroom.lexus.com
- https://www.lexus.com/aboutlexus.com
- https://pressroom.lexus.com/thirty-years-of-redefining-luxury-and-lexus-is-just-getting-started/pressroom.lexus.com
- https://newsroom.lexus.eu/history/newsroom.lexus.eu