Ferrari 328 Targa 1985

The “328” name was more descriptive than arbitrary: Ferrari linked it to the car’s 3.2-liter displacement and eight-cylinder engine. The manufacturer also treated the GTS as more of a targa than a true spider because its open-air configuration used a removable roof panel rather than a folding soft top. That distinction explains the car’s combination of open driving and a relatively formal, fixed-roof structure when closed.

Ferrari produced the 328 from 1985 until 1989, when the model was replaced by the 348. Figures commonly cited by established Ferrari publications indicate that 6,068 GTS cars and 1,344 GTB cars were built, for a combined total of 7,412 examples. These numbers cover the complete production run and do not establish a fully verified year-by-year total for 1985 alone. The first-year cars therefore belong to the model’s launch phase, following its Frankfurt debut in 1985 and preceding several years of continued development and production. The GTS was considerably more numerous than the fixed-roof GTB.

Specialist coverage generally presents the 328 as a successful refinement of the 308 rather than a radical technical departure. Retrospective articles have praised Pininfarina’s treatment of the bumpers, front and rear body sections, and overall proportions. They also tend to describe the car as a more mature and usable Ferrari than some earlier models, while retaining the appeal of a naturally aspirated V8 and manual gearbox. This assessment should be understood as a summary of later specialist commentary rather than a complete survey of every road test published around the car’s 1985 launch.