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Mazda

Persona

1988

The Mazda Persona is a mid-sized sedan produced by Mazda in Japan from November 1988 to December 1991. Marketed as the Eunos 300 in certain regions, it features a pillarless four-door hardtop design. Built on Mazda's MA platform, the Persona is equipped with 1.8 L and 2.0 L inline-four engines, producing 97 and 140 horsepower, respectively. Its interior was acclaimed for its innovative design, incorporating lounge-style door trims and rear-mounted seat belts for a clean aesthetic. Production ceased in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

Model summary

Data from the ScanRacer library, organized to compare versions quickly.

1referenced versions
1988covered years
1distinct model years

Model introduction

The Mazda Persona is a mid-sized sedan produced by Mazda in Japan from November 1988 to December 1991. Marketed as the Eunos 300 in certain regions, it features a pillarless four-door hardtop design. Built on Mazda's MA platform, the Persona is equipped with 1.8 L and 2.0 L inline-four engines, producing 97 and 140 horsepower, respectively. Its interior was acclaimed for its innovative design, incorporating lounge-style door trims and rear-mounted seat belts for a clean aesthetic. Production ceased in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

History

The Mazda Persona was introduced in October 1988, responding to the trend of pillarless sedans in Japan. It was assembled in Hiroshima on Mazda's MA platform, sharing elements with the Mazda Capella/626. The Persona was marketed as the Eunos 300 upon the launch of the Eunos brand in November 1989. In March 1990, a limited edition 'Persona Couture' was launched, offering additional features such as air conditioning and ABS brakes. Production ended in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

Generations

The Mazda Persona was produced in a single generation from 1988 to 1991. This generation underwent a minor update in March 1990, introducing new body colors and adding features such as power seats and optional ABS brakes. Production ended in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

Key differences

The Mazda Persona was offered in two trim levels: Type A and Type B. Type A provided standard equipment, while Type B added leather seats and other enhancements. Available engines included a 1.8 L SOHC producing 97 horsepower and a 2.0 L DOHC producing 140 horsepower, paired with 5-speed manual or 4-speed automatic transmissions. Production ended in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

Photo recognition

To identify a Mazda Persona, look for a mid-sized four-door sedan with a pillarless hardtop design. Exterior dimensions include a length of 4550 mm, width of 1695 mm, and height of 1335 mm. The interior features lounge-style door trims and rear-mounted seat belts. Available engines are a 1.8 L SOHC producing 97 horsepower and a 2.0 L DOHC producing 140 horsepower. Production ended in December 1991, succeeded by the ɛ̃fini MS-8 in March 1992. (mazda.com)

Important versions

The 'Persona Couture' version launched in February 1990 is notable for its additional features, such as air conditioning and ABS brakes, providing enhanced comfort to drivers. This limited edition was offered exclusively in Silver Stone Metallic paint. (mazda.com)

References

Variants by year

1 versions

1988

P
C
1988
Persona