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Roewe

The Roewe page brings together the models, variants, and years available in the ScanRacer library. It acts as an entry point for exploring detailed pages, comparing generations, and finding community photos.

4Tracked models
6Versions
2016 - 2023Covered years

Roewe overview

Roewe introduction

The Roewe page brings together the models, variants, and years available in the ScanRacer library. It acts as an entry point for exploring detailed pages, comparing generations, and finding community photos.

Brand history

Roewe is a Chinese automotive brand founded in 2006 by the manufacturer SAIC Motor. After failing to acquire the British brand Rover, SAIC created Roewe to produce luxury vehicles based on Rover's technology. The name 'Roewe' is a transliteration of 'Rover' in Chinese, meaning 'glorious power'. The brand's logo features two lions surrounding a sword, symbolizing strength and nobility. (roewe.com.cn) The first models, such as the Roewe 750, were launched in 2006, followed by the Roewe 550 in 2008. The brand quickly expanded its range to include SUVs and electric vehicles, reflecting its commitment to innovation and technology. (roewe.com.cn)

Positioning

Roewe positions itself as a luxury automotive brand in China, offering vehicles that combine advanced technology with elegant design. The brand aims to attract consumers seeking high-end cars with innovative features. Its slogan, '品位科技 知你知行' (Taste for technology, know your actions), reflects this commitment to innovation and quality. (newton.com.tw)

Photo recognition

To recognize a Roewe vehicle, look for the logo featuring two lions surrounding a sword. Recent models showcase sleek, modern lines and are often equipped with advanced technologies such as state-of-the-art infotainment systems and hybrid or electric powertrain options. (roewe.com.cn)

Important models

Among Roewe's flagship models are the Roewe 750, a large luxury sedan launched in 2006, the Roewe 550, a mid-size model introduced in 2008, and the Roewe RX5, a popular compact SUV. More recently, the Roewe i6, a compact sedan, was unveiled in 2020, and the Roewe D7, a luxury SUV, was launched in 2023. (en.wikipedia.org)

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