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Emgrand

The Emgrand page brings together the models, variants, and years available in the ScanRacer library. It serves as an entry point to explore detailed pages, compare generations, and discover photos shared by the community.

2Tracked models
3Versions
2009 - 2016Covered years

Emgrand overview

Emgrand introduction

The Emgrand page brings together the models, variants, and years available in the ScanRacer library. It serves as an entry point to explore detailed pages, compare generations, and discover photos shared by the community.

Brand history

Emgrand is a Chinese automobile brand launched in August 2009 by the manufacturer Geely. Unveiled at the 2009 Shanghai Auto Show, Emgrand aimed to offer high-quality vehicles at affordable prices. The first model, the EC7, began production in July 2009 and was sold in China starting in August 2009. In October 2010, the EC8 model was introduced. In 2014, the Emgrand brand was integrated into Geely, with its products now marketed under the name Geely Emgrand. Since its launch, the Emgrand series has undergone several generations, each bringing improvements in design, technology, and performance. In June 2025, Geely announced that global cumulative sales of the Geely Emgrand had exceeded 4 million units, reflecting the model's popularity and reliability. (global.geely.com)

Positioning

Emgrand was positioned as a brand offering high-quality vehicles at accessible prices, aiming to compete with established brands in the Chinese market. With models like the EC7 and EC8, Emgrand sought to meet consumer needs for modern design, advanced technology, and reliable performance. After its integration into Geely in 2014, the Emgrand series continued to play a key role in Geely's strategy, helping to strengthen its position in both the Chinese and international markets. The continued popularity of the Geely Emgrand, with over 4 million units sold worldwide, reflects its success and appeal to consumers. (global.geely.com)

Photo recognition

To recognize an Emgrand model, look for the brand's distinctive logo, often accompanied by the name "Emgrand" in Chinese characters. Models like the EC7 and EC8 feature specific design characteristics, including sleek lines and modern styling elements. After 2014, Emgrand models were rebranded as Geely Emgrand but retain similar design elements. Emgrand vehicles are also known for their build quality and advanced technological features.

Important models

Among the flagship models of the Emgrand brand, the EC7 is a compact sedan that was the first to be put into production in 2009. This model was designed to offer a combination of performance, comfort, and technology at an affordable price. The EC8, introduced in 2010, is a mid-size sedan that expanded the brand's range, aiming to attract a broader audience with enhanced luxury features and performance. These models played a key role in establishing the Emgrand brand's reputation in the Chinese market.

References

Models from A to Z

E

EC7

2 variants
X

X7

1 variants