Download the app
Back to the library

Baojun

Baojun was launched on July 18, 2010, by SAIC-GM-Wuling, the joint venture involving SAIC Motor, General Motors China and Guangxi Automobile Group. The first Baojun 630 came off the production line on November 22, 2010, ahead of its commercial launch in 2011. The brand initially focused on accessible passenger cars for the Chinese market, then expanded into sedans, MPVs, SUVs and electric vehicles. The 510 became a major commercial milestone from 2017 onward, while the E100, E200, E300 KiWi EV and Yueye demonstrate Baojun’s move toward electric urban mobility and connected technology. The models represented here span 2011 to 2024 and include the 310, 360, 530, 730, RC-5 Valli and Yueye, alongside several compact electric vehicles.

18Tracked models
21Versions
2011 - 2024Covered years

Models from A to Z

3

310

2 variants
3

360

1 variants
5

510

1 variants
5

530

1 variants
5

560

1 variants
6

630

1 variants
7

730

1 variants
E

E100

1 variants
E

E200

1 variants
E

E300 KiWi EV

1 variants
L

Lechi

1 variants
R

RC-5 Valli

2 variants
R

RC-6

1 variants
R

RM-5

1 variants
R

RS-3

1 variants
R

RS-5

1 variants
Y

Yueye

2 variants
Y

Yunduo

1 variants

Baojun overview

Baojun history

Baojun emerged as SAIC-GM-Wuling expanded beyond light commercial vehicles and microcars into passenger cars. SAIC Motor records the brand’s official launch in July 2010 and states that the first 630 left the production line in November of that year. The compact sedan established Baojun in China’s passenger-car market. It was followed by vehicles aimed at broader family use, including the 730 MPV introduced in the mid-2010s and the 560 SUV launched in 2015. The second half of the decade brought a stronger emphasis on compact SUVs. Revealed in 2016 and launched in China in 2017, the Baojun 510 quickly became a central model for the brand. The 310, 530 and 360 broadened the range through different body styles and size categories. Baojun also began its electric transition: General Motors identifies the E100 as the brand’s first new-energy vehicle in 2017 and reported the E200’s launch in 2018. The KiWi EV, introduced in 2021, and the Yueye, launched in 2023, continued that direction with more distinctive styling, urban-focused packaging and expanded connected-car functions.

Baojun positioning

Baojun was developed as a passenger-car brand within SAIC-GM-Wuling, with affordability as a central consideration in the Chinese market. Its model mix shows an effort to cover several uses: compact sedans such as the 630, small cars and hatchbacks such as the 310, SUVs including the 510, 530 and 560, and family-oriented vehicles such as the 730. The presence of these different models does not mean they all achieved the same market reach or commercial importance; it reflects the brand’s gradual expansion across vehicle categories. From 2017 onward, Baojun added a clear electric dimension to this positioning. The E100 and E200 were designed around compact urban mobility, while the KiWi EV introduced more expressive styling and connected functions. The Yueye continued the shift with a small electric SUV format. A cautious description of Baojun is therefore a Chinese mainstream brand focused on accessible pricing, practical packaging and increasing technological content, rather than a manufacturer confined to one body style or powertrain.

Recognizing a Baojun in a photo

Early Baojun vehicles can often be identified by the brand’s former shield-shaped badge with a stylized horse head. The 630 is a three-box compact sedan, while the 310 uses shorter proportions and a smaller-car silhouette. The 510, 530 and 560 are five-door SUVs with raised ride heights, although their dimensions, lighting signatures and front-end designs vary by model and generation. The electric vehicles are usually easier to separate by format. The E100 is an especially short two-seat microcar, while the E200 remains a very compact urban vehicle. The KiWi EV stands out through its two-tone body, visually suspended cabin and upright shape. The Yueye instead uses a squared-off small-SUV profile with a more rugged presentation. Reliable identification should combine several details rather than rely on the badge alone: headlamp shape, side proportions, wheel design, rear-quarter treatment and model-specific trim elements can all help distinguish closely related Baojun vehicles.

Important Baojun models

The 630 has a foundational role in Baojun’s history: SAIC Motor identifies it as the brand’s first model, and it appears in the represented range for 2011-2016. The 560, an SUV introduced in 2015, then demonstrates Baojun’s expansion into raised, family-oriented vehicles. The 510 is the brand’s clearest commercial milestone. Launched in 2017, it ranked among China’s strongest-selling SUVs in 2018 according to available market data and industry analysis. The 310 represents a smaller-car approach, while the 530 and 730 address the family SUV and MPV categories respectively. In electric vehicles, the E100 opened Baojun’s dedicated new-energy line, followed by the E200. The E300 KiWi EV, represented here for 2020, brought a more design-led and connected interpretation of the small electric car. Finally, the Yueye, included for 2023-2024, signals a move toward a playful, squared-off small electric SUV with a more distinctive visual identity.

References